Solution · Marketing
Plan, generate, and launch marketing work from one grid
Marketing work moves through stages: ideas, briefs, copy, creative, review, scheduling, publishing, reporting, repurposing. Sheetlane gives every stage a row-level workflow so the campaign, asset, or post is the unit of work, not a thread in three different tools.
- Brief → draft → review → publish from one row
- Channel-specific copy generated from the same source row
- AI image prompts that reference campaign columns
- Schedule publishing once a row is approved
- Campaign-aware copy
- Approval-gated publishing
- Repurposing built in
Marketing workflows
Campaign planning
- Channel plans, owners, deadlines, briefs, publishing tasks, all per row
Content repurposing
- One blog, webinar, podcast, or product update fanned out into channel-specific posts and image prompts
Ad creative tracking
- Concepts, hooks, copy, formats, audiences, status, learnings, and performance, in one sheet
Social publishing
- Generate channel-specific posts, route approvals, schedule action columns for publishing
Launch checklists
- Every launch asset and action as a row, tied to owners and comms
Example sheet structure
| Column | Type | Purpose |
|---|---|---|
| Campaign | Text | Campaign name |
| Audience | Select | Target segment |
| Offer | Text | CTA or asset |
| Channel | Select | Distribution channel |
| Asset brief | AI | Generate brief |
| Copy variant | AI | First draft |
| Image prompt | AI | Creative direction |
| Status | Select | Workflow stage |
| Publish date | Date | Schedule |
| Notify Slack | Action | Team update |
Frequently asked questions
Can Sheetlane manage a content calendar?
Yes. Sheetlane structures content calendars with AI columns for briefs, drafts, repurposing, status tracking, and channel-specific outputs from one source row.
Can Sheetlane generate social posts?
Yes. AI columns generate platform-specific copy from a source row. Each channel can have its own column with its own tone and length rules.
Can Sheetlane schedule marketing actions?
Yes. Action columns can be scheduled when the workflow is configured for publishing or notifications, and they respect approval gates.
Related reads
Plan your first campaign
Start with a blank spreadsheet, import a file, or apply a template. Connect tools when you are ready to take action.